Unique culture of convenience stores in Japan Magic that has become part of daily life

Fast food giant McDonald’s announced today that he fired Steve Easterbrook, president and chief executive officer (CEO, 52). Because I had a romantic relationship with my subordinates.

McDonald’s has provisions that prohibit executives from having close relationships with their subordinates.

The company explained that the relationship between the two was based on an agreement. However, Mr. Easterbrook stated that he “breaked the company’s rules” and showed that he lacked judgment.

“Agreeing to the Board’s Decision”

Englishman Brooke said he had made a mistake after acknowledging the facts in an email to all employees.

“Based on McDonald’s value standards, I agreed to the board’s decision that it was time to move to the next place.”

Easter Brook has a divorce history and currently has no spouse. In 1993, he entered McDonald’s as a finance manager in London and went up the career stairs.

In 2011, he left McDonald’s and served as president of British pizza chain “Pizza Express” and Asian food chain “Wagamama”.

What about retirement payments?

McDonald’s has earned a reputation for focusing on menu and store reforms, and since 2015 when it became president and CEO, the company’s share price has more than doubled.

The company also introduced delivery services and mobile payments during this period.

McDonald’s board of directors voted for Easter Brook’s future on the 1st. The retirement allowance will be announced on the 4th, and this is also attracting attention.

Even at Intel

The successor is McDonald’s America president Chris Kemptinski.

Kempinski praised Easter Brook’s contribution to the company in a press release, “He was the one who put himself in McDonald’s. He was a patient and reliable mentor.”

In the United States last year, Intel’s CEO Brian Krzanich was dismissed for violating company rules in a romantic relationship with employees.

Keiko Furukura, the main character of “Convenience store humans,” cannot find a place in traditional Japanese society because of the blue-collar position of 36 years old working at a convenience store.

But the real star in this non-orthodox heroine story is the convenience store where she works. Convenience stores, called small ecosystems, are portrayed as a place that not only provides necessities to customers but also infuses new joy.

In the novel, Furukura explains the convenience store like this.

“Convenience stores have to be a place where customers can have fun and joy to discover what they like, not just a place to buy what they need in the office”

I read “Convenience store humans” before visiting Japan, but at that time I felt that this explanation by Furukura made the convenience store too ideal. He made the mistake of seeing a convenience store in line with a low-quality fast food restaurant.

So I was surprised to see convenience stores such as Seven-Eleven, FamilyMart, and Lawson (the three companies are making a difference in the Japanese convenience store market) introducing tastes that are unique to Japan. When I noticed, I was trying to pass the potato chips I always eat in the UK and try the mayonnaise, plum, and soy sauce flavors.

In addition, I got lost with freshly cooked rice balls, udon that can be eaten on the spot, pizza flavor, red beans, bread with pumpkin cream.

It may be different from Mr. Murata’s “top convenience store” utopia, but even for foreigners who need help to count fishing, the convenience of being able to find this good selection and cheap lunch is impressive was.

Scottish writer Karen Gardiner has lived in Tokyo for two years since 2005. As a short-term visitor, Gardiner shared the joy I felt at a convenience store in this country. Gardiner now lives in the United States, but in Tokyo, a convenience store near his house was part of his life.

“In the US, I don’t think I would buy food at a convenience store only when I really needed. I went to a 7-Eleven in Baltimore a few weeks ago, but I had to buy something, but I didn’t buy anything. The atmosphere was dark and the product seemed to have been left on the shelves for years.If you came to the United States from Japan, you would be disappointed if you entered such a convenience store. I used to buy rice at convenience stores when I went out and went to work, even when I wanted to eat egg sandwiches and rice balls. “

Youtuber Corey May was born in Japan. He recently returned to Japan for the first time in 20 years and told us what he felt when he first visited a convenience store in the United States.

“It was strange to see a slushy machine and an oily hot dog spinning around in an American Seven-Eleven. It made me feel strange.”

Ginny Tapley Takemori, who worked on the English translation of “Convenience Store Humans”, explores what he expects from a convenience store and how it feels in the United States when traveling around the United States with a novel promotion I tried. He said he was confused rather than disappointed.

“American readers were surprised when they thought Japanese convenience store food was healthy. In Japan, that view is not common. If you asked the event organizer to show you a convenience store in New York, What was being made was more junk food than there was in a Japanese convenience store.

“I think the closest to a Japanese convenience store in the UK is a gas station shop. It’s actually a different thing, because it sells only sweets and some daily necessities.”

On the other hand, Japanese convenience stores offer consumers an unprecedented number of options. Consumers visit convenience stores several times a week to buy food and daily necessities. In order to appeal to local residents who use convenience stores as a kind of “hub”, the store always prepares new products. And each time, a big red “new release” sticker is put.

That number is shocking. According to Mr. Ken Mochimaru of Lawson’s Public Relations Office, the Lawson’s 1463 stores in the Tokyo area each have 3,500 items, each handling 100 new products every month.

Kit cuts with a variety of flavors (including green tea flavors and cherry flavors for a limited time) and Pocky are also popular with foreigners. Mr. Gardiner said he has missed the balance of cream cheese flavor and vineyards since leaving Japan.

However, the convenience stores have more traditional Japanese flavors than foods found around the world, such as ice cream, biscuits, and chocolate. Unlike Japanese confectionery stores, dorayaki, which is mass-produced, is also popular, and there are sweet bread and ice cream with sweet mochi. And matcha. There is no convenience store that doesn’t have a favorite taste of Japan, from biscuits to chocolates and cakes.


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